Young managers – Jessica Hung

For Maxcess and all its brands, which include RotoMetrics, Fife, Tidland, and more, I focus on the digital communications and initiatives that help our marketing team support everything from sales to customer service to our educational programs. It is common to hear that someone didn’t specifically look for a job in labels. However, I got into the industry because good career opportunities were presented to me. I was able to learn what this industry is about and how important it is to end consumers. That is what drew me in. 

I joined RotoMetrics around the time it was merging with Maxcess. I was able to see so much opportunity for the company on the horizon that it was of huge interest to me. I started as a global marketing project manager. I was relatively new to the industry compared to plenty of seasoned associates and experts when I joined Maxcess. I had the opportunity to learn while coordinating everything from the different tradeshows we were participating in, to the advertisements we had in different industry publications and social media. There was a bit of managing everything, from the product and customer communications side, as well as looking at what RotoMetrics and Maxcess can offer customers as a combined company. 

It has been a journey. When I joined, we were in the baby steps of creating MyMaxcess, which is the Maxcess side e-commerce. We had MyRoto as reference, which is the RotoMetrics side e-commerce, so I’ve been able to see those projects and manage the growth and improve them for customers. I joined in the middle of 2020; chaotic times are a great moment to join a company. They had great plans in mind for where the company was going; they just needed resources and a really focused mind on being able to carry them out. For example, in labels RotoMetrics is a well-known name, but how do we bring in the other brands that we now represent together? 

Joining RotoMetrics and Maxcess right after their merger and during Covid, I’ve been able to see a lot of growth opportunities and take those and run with them, which has been an amazing experience. For example, around the time that I joined, Maxcess had been doing plenty of tradeshows but not too many webinars. Since we were realizing that we couldn’t meet customers in person at the time, we were missing some of that interaction where our customers can stay educated or ask questions about their own applications. I was able to start a webinar schedule and cadence so that customers could choose when to interact with us. This rolled out globally so we could stay in touch with everyone during the pandemic. Being able to find these new ways to connect with customers has been my favorite part of the job. 

There are a few trends to keep an eye on, all revolving around customers. We have been hearing that customers want to know more about the manufacturing process and they want to know that things are green and creating less waste. They want to know that manufacturers are taking steps toward having greener and less wasteful production. I would also say that converters themselves also want to know more about their processes so that they can improve for themselves and for their customers. This means learning more about how exactly the material is interacting with everything else at every point along the printing press. People just want more and more information. 

RotoMetrics expansion

We are expanding our RotoMetrics facility in Eureka, Missouri. I’ve been able to visit that facility a few times. They made solid dies and accessories and we are expanding a whole new section just for flexible dies. This was in the works because we heard feedback from customers about the popularity of flexible dies in the Midwest region, the west coast, and the southwest, and we wanted to service those customers better.

With the growth that RotoMetrics and Maxcess have seen, we wanted to build a plant where we start with the best of our brands around the world and combine that with the best technologies and strategies to create the best product for the customer. That plant just opened, and we are now producing flexible dies there that will ship to customers even faster with shorter lead times. We are on track to start producing and shipping out more than 200 flexible dies a day just from that facility. That product will service the Midwest, southwest, and west coast customers. 

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