Supvan invests in HP Indigo 6K+

Founded in 2005 and headquartered in Beijing, Supvan is a high-tech label converting company dedicated to the development, manufacturing and sales of industrial identification products. With thermal transfer technology as its core strength, the company’s product portfolio covers a wide range of on-demand print and application systems, including desktop label printers, nameplate printers and tube printers.

New investment

On March 18, 2026, Supvan held a launch ceremony for its new HP Indigo 6K+ digital printing press at its production base in Renqiu, Hebei Province, marking the first installation of this model in the North Asian market. The official agreement was
signed at Labelexpo Asia 2025, which has
since been rebranded as Loupe Asia.

Li Jianguo, CEO of Supvan, notes that with over 20 years of deep experience in the industrial identification sector, Supvan
‘has long adhered to the core philosophy of technology as king. Amid an ongoing industry-wide transformation, digital
technology has become increasingly critical, and digital printing boasts enormous market potential.’ For Supvan, investing in digital printing is an investment in the company’s future.

Regarding the selection of the HP Indigo 6K+, he shares: ‘After extensive research and repeated evaluation, we chose to partner with HP, a global leader in digital printing. As a benchmark equipment integrating intelligence, sustainability and high efficiency, the HP Indigo 6K+ is equipped with a brand-new intelligent control system, reducing makeready time by 23 percent and energy consumption by 25 percent. Supporting a wide range of media, it perfectly matches Supvan’s transformation needs.’ Jianguo emphasizes that this cooperation represents a deep integration of technology, resources and vision. The two sides plan to build a ‘long-term, in-depth and synergistic partnership in which the whole is greater than the parts.’

“Supvan is striving to establish a one-stop service covering identification solution design through label production and delivery”

Roy Xu, general manager of HP Industrial Print Greater China, notes that the HP Indigo 6K+ represents HP’s latest
breakthrough in digital printing technology.

Liu Ziqi, general manager of Supvan, states that installing the HP Indigo 6K+ will not only boost the company’s production capacity and efficiency in producing small-batch label orders but also enhance its core competitiveness in high-end label printing. Evolving from a supplier of on-demand print systems to a comprehensive print service provider, Supvan is striving to establish a one-stop service covering ‘identification solution design through label production and delivery.’

Label division

As a supplier of thermal printer systems, Supvan also provides a full range of supporting consumables, including thermal paper, thermal transfer ribbons and various label materials tailored to different width and length specifications for diverse printing scenarios.

To better serve the wider customer ecosystem for these consumables, the company established a dedicated label printing workshop two years ago and has since invested continuously in advanced printing equipment to strengthen its
in-house capabilities.

In 2025, Supvan officially opened its workshop to customers, and this now serves as one of two core pillars propelling the company’s strategic transformation.

The label department works in tandem with the existing print supplier business to synergize resources and accelerate the company’s transition toward a more comprehensive range of industrial identification technology.

The newly established label department employs a professional team of over 100 employees, equipped with a full suite of advanced production equipment covering the entire label manufacturing process, including flexographic press, offset press and digital die-cutting machines. These facilities enable the department to meet a diverse range of production needs, from standard label printing to customized, high-precision products.

Complementing its comprehensive production capabilities, the department also runs a dedicated R&D and testing laboratory. It focuses on overcoming key technical bottlenecks in label manufacturing and resolving complex labeling challenges across demanding industrial scenarios.

‘The lab is committed to improving product performance, upgrading printing quality and developing innovative label solutions that align with the evolving needs of the industrial identification market,’ shares Jianguo.

Renqiu Factory, Supvan’s largest production base, was completed in 2023 and functions as the company’s core hub
for manufacturing and distribution. With a layout covering 30,000sqm, the facility processes an average of 1,000 orders daily, laying a solid foundation for the efficient delivery of label products and printers.

With over 20 years of industrial process expertise, Supvan has long upheld the strict principle of ‘zero defective products
reaching the market’. The company has established a comprehensive industrial workflow that integrates R&D, manufacturing, consumables production and after-sales service, forming a closed-loop system to ensure consistent product quality and reliable customer support.

The company allocates 35 percent of its annual gross profit in
research and development, employing a team of over 100 R&D professionals and holding more than 200 patents. Driven by a commitment toward independent innovation, its core products, including tube printers, portable label printers and nameplate printers, have become the preferred identification equipment for customers across a range of industrial sectors. With annual sales volume reaching 2 million units, this translates to an average of one product sold every eight seconds.

In terms of channel development, Supvan has adopted an integrated online and offline operational strategy. The company launched its domestic e-commerce platform in 2018 and embarked on cross-border e-commerce operations in 2021. Today, overseas business accounts for one-third of the company’s total business, significantly bolstering the company’s global market expansion and international footprint.

Supvan has also built a comprehensive global after-sales network. Supported by its 400-strong customer service hotline and over 20 overseas after-sales centers, the company delivers full-lifecycle equipment maintenance and support to customers worldwide.

Transformation

Supvan unveiled plans for a further transformation at the launch event for its new digital press.

Jianguo notes that the introduction of the HP Indigo 6K+ is a pivotal step for Supvan in responding to China’s national digital transformation strategy. This places higher requirements on ‘precision, efficiency and customization’ in industrial identification. Supvan will deliver integrated identification technology for key sectors, including the electric power industry, automotive (with a focus on electric cars), healthcare and chemicals, gradually advancing toward its vision of setting standards in the global industrial identification sector.

Regarding the next stage of the company’s transformation, Jianguo outlines three core strategic directions: first, deepen its technology base by fully mastering the operation and maintenance of digital printing technology, and effectively translating these advantages into tangible strengths in production efficiency, product quality and product competitiveness.

Second, optimize the production system by restructuring workflows around digital printing, establishing an integrated management system that covers the entire process, from order receipt and production scheduling to delivery, thereby improving operational efficiency and reducing overall production costs.

“Supvan will continue to ramp up its R&D investment and introduce digital management systems, such as MES, to further improve production transparency, process controllability and end-to-end traceability”

Third, enhancing overall value by accurately identifying and addressing customers’ core demands for small-batch, multi- variety orders, and continuously upgrading products and services to boost customer satisfaction and loyalty, laying a solid foundation for long-term development.

Jianguo adds that Supvan’s steady development over the
past two decades would not have been achievable without the
long-term support of its partners. ‘Looking ahead, the company will adhere to an open and collaborative philosophy, joining hands with partners across the industry to jointly build a healthy, win-win industrial identification ecosystem.’

On future deepened cooperation, HP Indigo’s Roy Xu states that as an industry leader, Supvan’s investment in the HP Indigo 6K+ will inspire more Chinese label converters to pursue high-quality, digitalized development. Moving forward, HP will further strengthen collaboration with Supvan in technological innovation, market expansion and industrial chain synergy, driving the entire industry to shift from ‘price competition’ to ‘value competition’. Additionally, the two parties will share their digital transformation experience, provide professional technical guidance to small and medium-sized label converters and work together to foster a sound and sustainable industrial ecosystem.

Liu Ziqi elaborates on the application roadmap of the HP Indigo 6K+ digital press, and on Supvan’s three- to five-year strategic development objectives. She notes that the company will establish a digital production center, with the Renqiu factory at its core, focusing on four key sectors: new energy vehicles, electrical communications, intelligent manufacturing in medical and chemical and the Industrial Internet of Things (IIoT). Its goal is to become a national benchmark in the digital production of industrial identification, as well as a world-leading integrated service platform.

In the meantime, Supvan will continue to ramp up its R&D investment and introduce digital management systems, such as MES, to improve further production transparency, process controllability and end-to-end traceability.

The digital transformation journey of Supvan represents not only a roadmap for achieving high-quality development, but also a benchmark and model reference for the digital upgrading of China’s label and packaging printing industry.