Fanta partners with Constantia for 'Design Your Label' promotion

Coca-Cola Sweden has partnered with Constantia Flexibles to create a label with a whitened varnish area that allows consumers to draw their own designs directly onto the label.

Fanta partners with Constantia for “Design Your Label” promotion

In order to achieve this, Constantia Flexibles supplied a 38µ white OPP film label, creating a specific area that is fully customizable with crayons.

This innovative label meant that the brand was able to create a special promotion to boost sales and interactivity in the Swedish market. The widely available labels encourage customers to design their own label and submit their designs on Instagram under the hashtag #MINFANTA.

‘So far the campaign has been a huge success, both in incremental volume and consumer engagement,’ said Björn Lindblad, brand manager for Fanta Sweden.

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