FSEA embellishment conference names keynote speakers

The Foil and Specialty Effects Association has announced the full speaker lineup for its Print Embellishment Conference, taking place 17-19 June in Nashville, Tennessee, with Trish Witkowski of Foldfactory.com and Ford Bowers headlining the program.

Witkowski will present on the power of sensory marketing for direct mail, while Bowers will address how print is represented in Washington policy circles. Additional sessions include Hot Markets for Embellishments, Brand Case Study Success: From Design to Print to Finish, and Leveraging Embellishments for Brands.

The program also includes a sustainability presentation from Miller Thorton of Brook + Whittle covering EPR regulations, and Q&A sessions on embellishment innovations, including cast and cure technology, Adobe's PDF automation for embellishment software and metallic and holographic substrates with digital print.

Attendees will also have the opportunity to tour BindTech's finishing and bookbinding facility in Nashville, an FSEA member operation, to see a complete finishing workflow in action.

The conference program includes a Supplier Trade Fair and the celebration of the 33rd annual FSEA Gold Leaf Awards.