Bobst invites converters to Atlanta post-Loupe

Bobst has invited converters to continue engaging with its technology at its Competence Center in Atlanta and West Coast Demo Center after Loupe Americas 2026 in Chicago, where the company demonstrated its Digital Master 340 all-in-line label press over three days of live production.

The Digital Master 340 ran printing, embellishment and die-cutting in a single pass at the show, with in-line quality control and native integration between the UV inkjet digital engine and automated flexo and converting modules. Conversations at the booth centered on productivity, print quality, waste reduction and changeover speed across labels, flexible packaging and folding carton applications.

Both US facilities are now available for live demonstrations, trials, training and application development on the technologies shown in Chicago.

'Loupe gave us three days of honest conversations about what converters are really up against, and our work starts when the show ends,' said John Ferreira, vice president of sales for flexible packaging and labels at Bobst. 'Everything we demonstrated in Chicago is now waiting in Atlanta, where customers can put it to work against their own applications. That is how a conversation on a booth becomes a validated result on a production floor.'