Fortune Pack invests in Hontec printing technology at Labelexpo Europe

Fortune Pack Labels Industry has purchased a Hontec-350 label printing machine at Labelexpo Europe 2025 in Barcelona, marking a significant expansion in the Dubai-based company's production capabilities and technological advancement strategy.

The investment represents the latest milestone for the converter, which was founded in 2021 to serve fast-moving consumer goods, logistics and industrial clients across the Middle East and Africa markets. The company has built its reputation on excellence, trustworthiness and customer-centric service since its establishment.

'Investing in cutting-edge machinery like Hontec isn't just about technology – it's about empowering our clients to achieve standout brand presence,' commented Rajesh Vemuri, co-founder of Fortune Pack. 'Our journey is a testament to teamwork, and this latest step brings us closer to our vision of world-class label materials.'

The Hontec machine acquisition aligns with Fortune Pack's strategy of continuous innovation and technology adoption. Co-founder Kanday Venkateswarlu, who brings over 22 years of international experience in operations and sales, emphasized the significance of the Labelexpo platform.

'Labelexpo 2025 was an incredible opportunity to connect with global suppliers and confirm Fortune Pack's place among leaders in quality and reliability,' Venkateswarlu explained. 'The Hontec machine represents our dedication to remain ahead in advanced printing, ready to serve both local and global markets.'

Technical co-founder Kurian Oommen highlighted the equipment's role in meeting specialized client requirements while maintaining focus on sustainability and efficiency. 'Implementing technology like Hontec at Fortune Pack is a turning point,' Oommen noted. 'It enables us to meet clients' specialized needs while keeping sustainability and efficiency at the forefront.'

The company continues to position itself as a pioneer in the regional packaging sector, driven by founder expertise and client partnerships across diverse industrial sectors.