Rotary debuts G2 magnetic roller at Labelexpo

Chinese supplier Rotary is showcasing a comprehensive range of rotary die-cutting tools and rollers, including magnetic rollers, flexible dies, engraved circular knives, slitting and perforating dies, sheet-cutting dies, printing rollers and sleeve-mounted rollers, at Booth L31 at Labelexpo Europe 2025.

At the show, Rotary presents its latest globally patented product: the G2 high-precision magnetic roller, a magnetic roller with a magnet-free roller surface. Crafted from stainless steel and treated with a laser hardening process, this innovative roller has transformed the traditional design of the first-generation magnetic rollers, which relied on specific magnet arrangements and adhesive reinforcement on the roller surface. The result is a product that boasts a high level of stability and precision during long-term operation.

Rotary is the first Chinese manufacturer to introduce Western technology for production. It released first-generation magnetic rollers and flexible dies back in 2006. Over the years, the company has collaborated closely with numerous domestic equipment suppliers and served end-user printing and packaging manufacturers. Adhering to the core philosophy of ‘quality first and courage innovation’, Rotary has consistently launched new products and enhanced its production processes.

‘I believe our G2 magnetic roller represents another milestone: a genuine global innovation designed to complement high-precision, high-quality rotary die-cutting operations. Visitors are welcome to communicate with us during the Europe show and also at Labelexpo Asia 2025 in December in Shanghai,’ said Bill Shen, CEO of Rotary.