All4Labels revamps organizational model for enhanced customer value

All4Labels Global Packaging Group has reorganized its internal structure to serve the evolving needs of its customers better. The new organizational model is driven by end-market and rooted in P&L accountability and market proximity.

The group has cultivated specialized and diverse expertise across regions and market sectors, enabling it to anticipate trends and respond effectively to industry-specific challenges. This foundation sets the stage for the transformation ahead, as All4Labels shifts towards a model that brings it even closer to its customers' needs.

The new organizational set-up aligns the group’s internal structure with external market dynamics, enabling faster response times, more profound industry expertise, and more reliable end-to-end delivery. By shifting to an end-market-driven approach, All4Labels is positioning itself to offer integrated market solutions tailored to each sector's unique challenges. The result is a more agile, responsive, and accountable organization, designed to deliver measurable value and long-term partnership to its customers. 

The Chairman of the Advisory Board of All4Labels, Harald Schulz, underscored the need for constant innovation and organizational adaptability in an increasingly dynamic market. 'This industry is evolving faster than ever. Packaging and labels have become a strategic asset for brands, expected to embody brand values, meet regulatory demands, and elevate the consumer experience,' stated Schulz. 'In such a fast-paced environment, our role as industry pioneers is to shape an organizational model that is forward-looking and closer to our customers, capable of delivering tailored outputs with agility, speed, and precision.'

Guenther Weymans, CEO of All4Labels, added: 'At All4Labels, we draw strength from our deep industry heritage while executing a bold, forward-looking strategy to ensure long-term success. We will further strengthen our technology and innovation leadership in the label market. Our ambition is clear: to lead with purpose, drive sustainable growth, and build an agile, future-ready organization that creates lasting value for all stakeholders. This new model is designed to accelerate decision-making and responsiveness to market dynamics, while ensuring stronger cost discipline and enhanced P&L ownership. By aligning responsibility with value creation, we reinforce our commitment to operational excellence and stakeholder impact.'

Guido Iannone, chief sales officer of All4Labels, concluded: 'This new organizational model will strengthen our ability to anticipate market shifts and to enhance proximity and cross-functional collaboration and create conditions to accelerate growth, foster innovation, and unlock new business opportunities. It is a strategic step that empowers our teams to act with greater speed, insight, and impact — always with the customer at the center of everything we do.'

All4Labels' new organizational structure is centered around four dedicated end-market segments, providing a customized approach to each industry branch: food (including beer, beverage, wine and spirits); home and personal care; healthcare; and industry (including chemicals, agrochem, automotive and tobacco).

Additionally, the scope of multinational clients (MNCs) under the leadership of Iannone has been strategically expanded to ensure cross-country business opportunities are identified and effectively converted into long-term value.

This initiative reflects All4Labels' commitment to a more agile, customer-centric, and performance-driven organization. By aligning the MNC portfolio under a unified leadership structure, the group aims to foster deeper collaboration across regions, enhance visibility on global accounts, and accelerate decision-making processes.

Furthermore, a new division focused on Specialties will be introduced to reinforce the group’s commitment to digital and sustainable alternatives. The Specialties division encompasses existing vertical competencies, including online businesses and intelligent, secure products supplied by Integritag, as well as the group’s patented sustainable labeling alternatives, such as Stardirect. 

This new segmentation will strengthen the group’s capacity to offer a single, empowered point of contact within each market, streamlining communication and fostering deeper relationships. By aligning the internal teams more closely with customer industries, All4Labels will increase responsiveness and operational efficiency, ensuring that brands’ strategic objectives are met with tailored packaging innovations.