Wikoff Color rebrands as Wikoff

Wikoff has unveiled a new brand identity, formally retiring the name Wikoff Color to reflect its expansion beyond traditional ink manufacturing into a broader portfolio covering advanced coatings, digital technologies, technical services and prepress graphics.

The rebrand coincides with the company's 70th anniversary and is anchored around the platform tagline 'Beyond Color', signaling a repositioning as a comprehensive provider across the graphics and printing workflow rather than a specialist ink supplier.

'As we mark 70 years of partnership and progress, we are building on our legacy while continuing to meet the changing needs of our customers,' said Mark Lewis, CEO of Wikoff. 'Through a more unified operating model and expanded capabilities, we are positioned to deliver innovative, customized solutions with deeper expertise and greater value to the markets we serve.'

The new corporate logo features an origami-inspired icon intended to represent precision, movement and craftsmanship. A redesigned website launches alongside the rebrand, with updated navigation, advanced search functionality and an expanded product finder.

'The folded form honors our craftsmanship while expressing a forward-looking brand built for agility, innovation and solutions that extend beyond color,' noted Brandon Devis, vice president of adjacent markets and commercial services at Wikoff.

Implementation of the new identity will roll out in phases across products, facilities, signage and digital platforms through 2026 and beyond.