The Label Trail shows sustainable innovation at Labelexpo Europe 2025

Labelexpo Europe 2025, the largest label and package printing event welcoming over 650 exhibitors across the industry, has confirmed that it will host The Label Trail, a guided experience from concept to consumer. The initiative is developed by some of the industry’s leading companies: Avery Dennison, Cerm, CarbonQuota, Esko, Grafisk Maskinfabrik (GM), Kurz, Scribos and Xeikon.  

Aligning with the show’s focus on sustainability and innovation, The Label Trail promises to provide attendees with an end-to-end exploration of the modern label production process, focusing on carbon measurement and sustainability, automation, and innovative smart packaging solutions. 

From September 16 to 19, 2025, at Fira Gran Via in Barcelona, visitors will have the opportunity to follow the fictional brand ‘Dancing Fish’ brand as it is expanding into the nutritional supplements market and needs new labels for its products to meet new market demands, whilst measuring and reducing its carbon footprint. To ensure product authenticity and consumer safety, brand protection features need to be integrated into the labels of its new nutritional supplements line. The Label Trail encompasses every stage of the label creation journey—from job specification, order handling, prepress and automated carbon footprinting to digital printing, embellishment and finishing.  

Participants will gain insights into how low-impact materials, carbon measurement and sustainable processes contribute to reducing environmental impact, aligning with the industry's commitment to sustainability. The Label Trail also delves into the integration of smart packaging technologies, illustrating how digital content and traceability features enhance consumer engagement and meet compliance requirements. Furthermore, industry experts will provide valuable knowledge on topics such as carbon data management, regulatory compliance, and supply chain transparency. 

Each guided tour lasts approximately 60 minutes and is limited to 20 participants to ensure an engaging and informative experience. With 14 time slots available over the four-day event, early registration is recommended to secure a preferred time. 

To register for The Label Trail and for more information, click here.   

Labelexpo Europe 2025 debuts in Barcelona at the Fira Gran Via between 16 - 19 September. An expo pass for the show costs GBP 95, with an early bird discount to GBP 75. To register, visit the Labelexpo Europe 2025 website.