Actega appoints Pawan Singh in Asia

Actega has appointed Pawan Singh as managing director of its paper and board business in Asia, bringing nearly three decades of experience in specialty chemicals and packaging across Southeast Asia.

Singh will lead Actega's strategy to strengthen its dealership network and expand its regional footprint across diverse Asian markets, recognizing that India and China require different approaches given their maturity levels and regulatory environments.

'Actega's strategy is built upon the development of innovative empowerment of regional leadership and the strategic expansion of our robust dealership network, all designed to advance market reach and cultivate deeper customer engagement,' noted Singh.

The Asian paper and board market is projected to reach USD 230.98 billion by 2030, driven by heightened sustainability requirements and shifting consumer expectations.

Actega's approach focuses on understanding regional market dynamics, with India distinguished by its agility and value-driven focus for both food-safe and premium packaging, while China presents opportunities for collaborative partnerships and high-volume applications requiring rapid market adaptation.

The company plans to harmonize products where possible while expanding its regional footprint and dealership network to ensure it stays close to evolving market needs.