Catapult Print refreshes brand to reflect six-year evolution

Catapult Print has refreshed its brand to reflect the company's evolution since its launch six years ago and the priorities of customers in today's challenging market.

Based around the principle that Catapult makes every moment matter for customers, the brand refresh aims to position the company as an agile, responsive, forward-thinking and customer-focused label printing business. Customer feedback has been integral to shaping the new brand, with the need for a print partner that can swiftly adapt and set new standards for responsiveness, speed and reliability.

Founded by Mark Cook, a packaging professional with over 30 years of experience, alongside his sons Lewis and Ashley, Catapult has experienced rapid growth since its establishment in Florida with investment in machinery, systems, people and technology.

'Our business has matured over the past six years and we wanted to evolve our brand to reflect that, and also to articulate how we understand our customers' challenges and are building our business around their needs,' said Mark Cook.

'We are no longer a challenger brand, we're a leader in our sector. No other label printing business can offer the speed, agility and cost benefits we can deliver, and those points of difference have never been more important. The time is right to evolve our brand positioning to express that grown-up, experienced, innovative leadership and articulate it with the language we use, our typography and our design style,’ he added.

Over the past year, Catapult has invested in new machinery to enhance capacity and ensure consistent service levels as the company has scaled. It has also introduced real-time data tracking with secure customer dashboards for its Crystal management system and the Crystal+ app, which enables customers to manage inventory and place orders using their cell phone.

The company has also appointed former Ravenwood engineer Darren Wardman as technical operations engineer to optimize Catapult's own equipment, as well as offering a field engineer service to customers.

'The market is changing – companies aren't looking for suppliers, they're looking for partners who will adapt to their needs and deliver consistently high-quality results, at the right price, precisely when they need them,' Mark Cook added. 'Our strategic evolution has sharpened our focus on continuing to be exactly that partner – one they can turn to when every moment matters – and now our brand mirrors that too.'