Maxcess names Clunie VP product strategy

Avery Dennison and Appvion veteran joins web handling automation specialist.

Maxcess International has appointed Kevin Clunie as global vice president of product strategy and development, effective April 27, 2026, adding more than 25 years of global product leadership to its executive team.

Clunie joins from Appvion, where he served as president with responsibility for commercial strategy, product management, marketing and innovation. Earlier in his career, he held leadership roles at Avery Dennison, SABIC Innovative Plastics and REHAU across Europe and North America.

In his new role, he will lead global product strategy, product management, marketing and R&D, with a focus on translating customer insights into long-term product development and accelerating innovation commercialization.

'His deep industry experience and strategic vision will help us deliver differentiated solutions to customers worldwide,' said Raymond Baran, CEO of Maxcess International.

'I look forward to accelerating our global product strategy to deliver engineered solutions that help customers work better, faster and smarter,' said Clunie.