Avery Dennison to showcase future of packaging at Labelexpo Europe

Avery Dennison has confirmed it will mark 90 years of ‘Making Possible’ at Labelexpo Europe, by showcasing how its materials science and digital identification technologies continue to unlock new value for customers across the value chain.

The company’s exhibit will be headlined by a keynote appearance from president and CEO Deon Stander and will feature technologies addressing some of today’s most urgent business challenges. The booth will also offer a bold look into the next decade of innovation: from advances in circular packaging and intelligent labels to breakthroughs that will drive sustainability efficiency, shelf appeal and performance.

Helger Reitsma, vice president of marketing of label and packaging materials in EMENA at Avery Dennison, commented: ‘Labelexpo is a world-class stage for showcasing the best of our industry, and we’re proud to mark our 90th anniversary by sharing how our innovations are helping customers stay ahead. Whether it’s rethinking materials for a more circular future, enabling connectivity and creativity in packaging and beyond, or simplifying complex compliance demands, we’re focused on unlocking new possibilities by connecting the physical and digital to solve some of the world’s most complex challenges.’

Avery Dennison's booth 3E61 will feature demonstrations showcasing how innovations like label release technology enable the more effective recycling and reuse of materials, helping brands stay ahead of tightening legislation and rising consumer expectations. Innovations on display will include AD CleanFlake for PET, AD CleanGlass for glass, AD CleanFiber for paper and cardboard, and film label options for HDPE.

A dedicated retail zone will showcase packaging innovations designed to enhance shelf appeal and drive consumer engagement, including the latest luxury materials from Avery Dennison's Infinity and Sensorial Collections, as well as demonstrations featuring RFID and NFC technologies.

An interactive display will show how RFID technologies deliver end-to-end transparency, enabling real-time tracking from production to point-of-sale and helping businesses optimize operations and reduce shrink.

Avery Dennison will also present its latest functional material and RFID advances for automotive and EV batteries, supporting greater traceability and connectivity. For the pharmaceutical sector, options are designed to enhance patient safety and meet stringent regulatory standards by improving product authentication and increasing supply chain visibility.