UPM Adhesive Materials showcases new label materials at Labelexpo Europe

UPM Adhesive Materials, formerly known as UPM Raflatac, has confirmed to launch a range of products to address key trends in logistics and durables. These, together with other innovations, will be presented on its stand, 3D29, at Labelexpo Europe. This event marks UPM Adhesive Materials’ debut under its renewed brand identity, reflecting its commitment to adhesive material expertise, sustainability and helping customers renew the everyday with label material performance.

One of the new offerings caters to the growing logistics sector. The company notes that as supply chains evolve to cater to the increasing demands of e-commerce, direct-to-store delivery and packaging waste reduction requirements, logistics packaging is undergoing a significant transformation. More brands are now shipping products in their original packaging, eliminating the need for outer packaging or repacking. This shift requires specialized label materials that can perform throughout the entire journey.

To address this need, UPM Adhesive Materials is launching a new removable label material for logistics that provides fast, secure adhesion to a wide range of packaging materials. These labels can be easily and cleanly removed, supporting circular packaging systems and enhancing consumer experience. Its removability enables parcels to be reshipped without replacing the packaging, therefore providing crucial cost and time efficiencies.

The company is also launching an easy product selection guide, tailored to the growing consumer durables segment. The new offering simplifies the decision-making process, providing clear product selection, flexible ordering options and improved sustainability, with solvent-free adhesives and PET PCR materials.

UPM Adhesive Materials’ Carbon Action plastic label materials and recyclability expertise will also be highlighted at the show. Thanks to this, customers can demonstrate the quantifiable reduction of their label material’s carbon footprint, choose bio-based raw materials and ensure recycling compatibility.

Interactive wash-off label technology demonstrations will be showcased on the stand for HDPE, glass and PET containers. UPM Adhesive Materials experts will be on hand to guide visitors through circularity and decarbonization topics, including navigating PPWR regulations and sharing insights on designing for recyclability.

'Selecting the right label is essential to elevate sustainability–especially now as PPWR requirements place even more pressure on packaging. As experts in the field, we formulate label materials that are specifically designed for the varied environments and conditions they’ll face to ensure they perform exactly as needed, while supporting sustainability ambitions. We’re excited to be showcasing some of these industry-leading offerings at Labelexpo Europe and to demonstrate to our customers how we can help them renew the everyday with label material performance,' commented Sylwia Jurys, vice president, markets EMEIA at UPM Adhesive Materials.

UPM Adhesive Materials will also be showcasing more of its end-use expertise with its premium performance label material range for wine and spirits that delivers visual and tactile appeal. Visitors can test their knowledge on choosing the right pharmaceutical and healthcare label materials via interactive games. They will also be able to explore MyRaflatac, its intuitive customer portal designed for order management, product access and real-time support.