ACG and PISEC ’07 announce co-operation

The Anti-Counterfeiting Group (ACG), which campaigns against the trade in fakes on behalf of UK manufacturing industry, has announced its support for, and participation in, PISEC ’07.

This global conference and forum will take place on the 19th-21st November in London, UK, featuring an international program of senior speakers from brand-owning companies, governments and organizations, all experts in the escalating global problems of IP crime and identity theft.

As well as the main two-day conference program, plans for PISEC include a special ACG-led panel session, discussing how to maintain the value of a company's IP in its balance sheet and manage the risk of counterfeiting. There will also be an ACG-sponsored brand owners forum where conference delegates will be able to compare a range of counterfeit products with genuine counterparts, and discuss issues with experts from companies in a range of sectors, including drinks, clothing, tobacco, motor, pharmaceuticals and cosmetics.

Ruth Orchard, director-general of ACG, said: ‘With PISEC '07 taking place here in the UK, this is a great opportunity for ACG to support a program which will examine current issues in brand protection, with major companies sharing their strategies and experience. Our Forum, exhibiting real and fake products, will give a clear picture of the kind of issues facing brands and law enforcement in their fight against the fakers and will also illustrate some of the security methods in current use.’

Buzz Carter, from PISEC organizer IDEX, said: ‘As the leading global event addressing international counterfeiting, piracy and fraud, we are delighted to have ACG's support and participation, representing the interests of more than a hundred major brand-owning and product security companies. Delegates at the PISEC event will directly benefit from the  enhancements brought by ACG, and can be sure of connecting with the latest news, views and issues, shared by some of the world’s leading companies and experts in brand
protection.’