Alcan Packaging gets festive with Irn-Bru

Alcan Packaging and the Irn-Bru team at Barr Soft Drinks have developed a festive look for the company’s two-liter bottles. The recently updated film labels for both the original drink and the diet version have been re-designed to feature the well known images of ‘The Snowman’ as a special Christmas promotion.

The Alcan Packaging team was able to develop a combination of line and tone to replicate the limited edition labels. This was achieved from one print plate, successfully matching the original design and achieving the required depth to The Snowman images without compromising the brand colors or image. The one-off Christmas labels offer striking on-shelf appeal through the use of bold colors, glossy finishes and seasonal images.

Peter McAleavey, account manager, Alcan Packaging – Food Europe, said: ‘We’re delighted to have been given the opportunity to work with Barr Soft Drinks again for the Irn-Bru Christmas labels. Our early involvement in the project allowed us to successfully adapt the design to suit the print process and the customer’s requirements, resulting in the best possible finish and without any compromise to the design.’