Alien sells tags under 13 cents

Alien Technology Corp. has announced the availability of EPC Class 1 RFID labels priced at 12.9 cents. This represents a 44 per cent decrease in the price of 96-bit RFID labels from Alien in the past 12 months, reflecting significant progress towards the goal of widely available, economic RFID labels. The Alien Technology ALL-9338-02, a fully converted EPC Class 1 tag, can be purchased today for 12.9 cents in order quantities of 1 million or more.
The Alien Squiggle, available as the ALL-9338-02 pressure sensitive label, is suitable for use in general supply chain applications such as those being implemented by major retailers, their suppliers and the DoD around the world. The label is one-half inch by four inches in size, small enough for use on a wide variety of products.
The 12.9 cent RFID label offered by Alien is made possible by the company's patented manufacturing process, Fluidic Self Assembly (FSA), and Alien's new cost-efficient High-Speed Strap Attach Machine assembly technology. These manufacturing technologies allow for low-cost packaging of very small semiconductors in very high volumes that in turn are packaged as low-cost RFID tags.
The company also announced the addition of new EPC Class 1 Gen 2 and Gen 1 tag solutions for a variety of applications. As all Alien Squiggle tags share the same standard ‘squiggle’ antenna design, Squiggle family customers are freed from having to extensively reengineer and re-qualify their tagging processes when taking advantage of new Gen 2 technology.