DataLase targets inkless coding

DataLase has highlighted its laser-reactive coating technology for permanent product identification on packaging and materials, alongside the launch of a new global website at datalase.com, as manufacturers and brands face growing demands around traceability, compliance and sustainability.

DataLase coatings create a high-contrast color change when exposed to laser light, allowing variable information, codes, marks and graphics to be generated on the production line without inks, ribbons or labels. The company says this can help reduce consumables and waste while supporting production efficiency, cost control and reliable track and trace, and it enables permanent identification across a diverse range of packaging formats and manufacturing applications.

'The new website represents DataLase as we are today, but importantly, it also reflects where we see product identification heading. Manufacturers and brands are facing growing demands around traceability, compliance and sustainability, while at the same time looking for ways to make production simpler, cleaner and more efficient. Product identification plays an important role in addressing those challenges. We wanted the new website to make it much easier for people to understand what DataLase technology can do and, crucially, where it can be applied. Rather than simply talking about the technology, we're showing how it can work across different materials, applications and industries and the practical benefits it can bring to the production line,' said Clare Lewis, CEO at DataLase.

The technology is applied across a wide range of materials and applications, with dedicated content for the beverage, FMCG, pharmaceutical, personal care and automotive markets. The new website, built around the message 'Product Identification. Re-engineered.', also includes an expanded resources area with technical and industry insights, company news, videos and white papers. Visitors can connect directly with DataLase's technical specialists to discuss material testing, integration requirements and production trials.