GEW appoints IPS as distributor for Northeast Africa

IPS for Chemical Trading and Printing Raw Materials, known simply as IPS, has been appointed as GEW distributor across Egypt, Libya and Sudan for its sheet-fed, label and narrow web business with immediate effect.

The Cairo-based company was founded in 2014 by the Sidhom family, who are leaders and respected members of the printing community in Egypt. IPS is now headed up by Ramy George as general manager, who has over 15 years’ experience in business management.

Representing several global brands across a range of specialisms, including Bobst, Riefenhäuser and Rossini, the company is focused on serving the printing, packaging and plastics industry. With decades of experience in flexible packaging, plastics and sheetfed applications, IPS provides turnkey solutions to its clients, supporting them in every step of the process.

George commented: ‘We are aligned with GEW in so many ways. At IPS, we prioritize collaboration and long-term partnerships with our customers, fostering trust in every relationship. Our approach is centred on working closely with clients to provide solutions that drive their success. As a service-led company, we are committed to dependability, innovation and reliability. From addressing our customers’ initial needs to providing first-class after-sales support and maintenance, we share the same core values as GEW.’ 

David Lyus, international sales manager for GEW, added: ‘IPS are ideally placed to develop GEW’s profile here as they already represent Bobst flexo presses and several other key suppliers to the industry. They also have a well-established team of experienced salespeople and technicians in place. We are excited to work with Ramy and his team at IPS to support our existing customers better and develop new opportunities in and around Egypt!’