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  • 06 Apr 2021

Beth A. Smith steps in as StickerGiant’s CEO

StickerGiant has promoted its current COO, Beth A. Smith, who takes over the CEO position from its founder, John Fischer.

StickerGiant has promoted its current COO, Beth A. Smith, who takes over the CEO position from its founder, John Fischer.

Since joining StickerGiant as COO in 2017, Smith has helped guide its growth and led annual sales from USD 12 million to an expected USD 32 million for 2021. Smith also ushered the company through pandemic's challenges, managing a hybrid workforce implementing new safety protocols. Smith identifies as gender non-binary, and their passion for social justice and diversity, equity, inclusion, and belonging fits with the forward-thinking, human-centric business culture of StickerGiant.

Smith has broad experience in various industries, formerly serving as director of operations at Intrado and in several sales and customer service leadership positions for UPS. Smith’s relationship skills and talent for connecting people, processes, and technology have earned them proven expertise in building employee and customer-focused cultures. Smith is also the founder of Boulder Mindful Living and has served on the board of Out Boulder County. 

‘StickerGiant’s future is bright with Beth at the helm. Beth is a natural fit for this role,’ said Fischer. ‘Beth’s proven track record and intense focus on the strategic direction will ensure StickerGiant continues to expand products and services while keeping our Giants (employees) and customers at the center of all we do. One of our 12 Laws of Business is “success means you get better problems,” and Beth is just the leader to tackle what lies ahead.’

‘I am so thrilled to lead StickerGiant during this time of sustained growth. Our Giants bring immensely creative, passionate, innovative ideas and care to our business and each other,’ said Smith. ‘Together, we’ll continue to build upon John’s original vision to collectively create a good company to work for while staying committed to helping each Giant realize their potential.’

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