Drytac names European MD as global CEO

Kelley’s previous roles include regional sales manager for Drytac’s Western US territory and vice president of sales and marketing for Drytac Canada. He currently serves as Drytac Europe managing director, a role he will retain alongside his new global position. As global CEO, Kelley aims to further strengthen the brand through innovative product development, collaborative partnerships and streamlined costs.

‘I am honored to lead Drytac into the next phase of innovation,’ said Kelley. ‘Now more than ever, we are focused on building strong relationships with customers and partners across the globe. With a renewed commitment to forward-thinking corporate strategies that create tangible value, I believe we will see sustainable growth and profitability.’

Hayden Kelley succeeds his father Richard Kelley, the company’s founding chairman and former CEO. Richard Kelley will continue to serve as chairman, leading the board of directors and providing counsel on corporate business strategies. Marc Oosterhuis will remain president of Drytac North America, overseeing strategic operations in the US and Canada.

Drytac is an international manufacturer of adhesive-coated products, including graphic films, window films, double-sided tapes, self-adhesive print media, labelstock, industrial adhesives, and heat-activated and pressure-sensitive laminates and mounting adhesives.