Drytac, an international manufacturer of self-adhesive materials for the large-format print and signage markets, has promoted Amanda Lowe (formerly Amanda Brown) to the position of global marketing director.
Amanda takes on the new role having served as Drytac’s global marketing manager since January 2019. She joined the company in 2017 as marketing coordinator and has played a major role in the full re-branding of the business, working closely on Drytac’s new website, data sheets, literature, videos, guides and social media channels.
Amanda also launched the Drytac Blog, posting informative and educational articles every month, as well as the Case Study program, with more than 70 pages of case studies now available to view on the Drytac website.
In addition, Amanda manages and executes Drytac’s participation at trade shows around the world, while she also works with the sales team to run other events and open houses, offering customers greater insight into Drytac and its range of market leading solutions.
Prior to joining Drytac, Amanda worked full time in merchandising within the retail sector. She holds a Bachelor of Science degree in Apparel, Housing, and Resource Management, majoring in Fashion Merchandising and Design, from Virginia Tech.
'I’m delighted to take on this new role and very much look forward to the opportunity of working with our marketing team to drive further awareness of Drytac and its leading products in regions worldwide,' Lowe said. 'I am incredibly passionate about the business and the high-quality products we offer to customers, while I am also very proud to be part of a team of knowledgeable staff that share my desire for the business to continue to grow.'