Juergen Freier will join Ricoh Europe as director commercial print sales of the Commercial Printing Group from November 1.
He joins Ricoh Europe from HP where recently he was general manager Indigo and Inkjet Webfed EMEA.
Freier said: ‘I am excited to be taking on this role at a time when clients are looking to start or accelerate their move from analog to digital. I am looking forward to combining my industry understanding with Ricoh’s hardware and software to show PSPs how to capture the market opportunities digital print offers. I can’t wait to start.’
Freier’s printing industry career began with Heidelberg in 1991. He joined Gruner & Jahr as president of sales in 2003 and then became managing director of Meiller Direct and later president of sales and marketing for Prinovis. In 2011, he moved back to the supplier side as managing director of print finishing systems manufacturer Polar-Mohr.
Eef de Ridder, vice president, Commercial Printing Group, Ricoh Europe, said: ‘Freier is a fantastic addition to our experienced and dynamic team. He has a broad perspective and wealth of knowledge with respect to the challenges clients can face and with his expertise he is well placed to work with clients and help them meet their business needs and demands. He will enable them to develop the best approach to transformation that safeguards their current business while empowering them to introduce new ways of working and expand into new markets. His deep market knowledge and experience both on supplier and customer side, makes him ideal for this strategic role.’