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  • 06 Apr 2018

KBA-Flexotecnica appoints sales and marketing director

Stefano Squarcina has been appointed sales and marketing director at KBA-Flexotecnica, a subsidiary of Koenig & Bauer focused on flexible packaging printing.

Squarcina has worked in various segments of the packaging market, including a tenure sales manager at Uteco.

‘KBA-Flexotecnica holds enormous potential,’ commented Squarcina. ‘We have seen a very successful start to 2018 and have already sold significantly more CI flexo presses than in the same period last year. We are able to offer customers a very modern and comprehensive product portfolio.’

With this latest expansion of its sales capacities, Koenig & Bauer said it has added further momentum to its declared course of sustainable growth in the market for flexible packaging.

The cooperation between the Flexotecnica and Digital & Web Solutions business units was intensified further last year. Koenig & Bauer executive board member Christoph Müller said: ‘We have integrated our sales channels wherever possible and can now reap the benefits. At the same time, our service teams are working together ever more closely to offer our customers the best possible performance and results.’ 

Many services which are already being successfully realized on the web offset market can also be offered by KBA-Flexotecnica in future. The use of augmented reality, for example, enables faults to be identified and rectified even faster. With the AR-DataGlass, Koenig & Bauer specialists are able to see and follow the actions of the technicians on site in real time while they work on the press and can thus offer targeted support.

‘Flexotecnica is also introducing the very successful concept of modular service contracts to enable our customers to tailor services to their individual needs,’ added Müller.

KBA-Flexotecnica will shortly introduce a webshop.


The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

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