Ralf Petersen joins Fujifilm Europe

Reporting to Manuel Schrutt, head of packaging, Petersen will be based within the sales department, where he will be responsible for assessing customer workflow needs and managing the integration of end-to-end technologies, from workflow to finishing, considering Fujifilm and third-party partners’ products.

Before his appointment, Petersen worked in a workflow consultancy role at Landa Digital Printing. He has over 20 years of experience working in the print industry, including Heidelberg, Canon Europe, and HP positions.

Petersen’s position will be crucial to Fujifilm expanding its packaging offering across EMEA and comes in addition to the recent appointments of Raynald Barillot, category manager for digital packaging and Karl Borsky, category manager for analog packaging.

‘I am delighted to be embarking on this new chapter in my career with Fujifilm, as the company has an excellent reputation and is a key player within the market. I will be one of the first to take on such a role at Fujifilm, so I am excited to see what possibilities lie ahead and how we can develop this market further together,’ commented Petersen.

Schrutt added: ‘This role has been created as part of Fujifilm’s strategy to increase our presence within the packaging market. Ralf joins us with extensive knowledge and expertise in software and the analog packaging market. He is well-known and respected within the industry. Ralf’s appointment marks yet another step forward in the evolution of Fujifilm’s wider packaging strategy.’