Roll-2-Roll Technologies appoints sales director

Roll-2-Roll Technologies has named industry veteran Ron Schmidt as its new director of sales.

Ron Schmidt brings a number of years of experience in web handling from his time with Maxcess International

Schmidt brings a number of years of experience in web handling from his time with Maxcess International, and has spent the last two years acting as a consultant to the industry. In addition, he has been active in several web handling industry trade associations including past president of the Converting Equipment Manufacturers Association (CEMA) and the Association of International Metallizers, Coaters and Laminators (AIMCAL), where he was on the board of directors and past chairman of the group's web handling committee.

Aravind Seshadri, Roll-2-Roll Technologies president and co-founder, said: ‘Ron brings decades of web handling product and application experience from his many years servicing the converting industry while working with Maxcess International, where he held many national and global positions while developing business in countries around the world.’

Schmidt commented: ‘I'm very impressed with Roll-2-Roll’s deep understanding of web handling and its technical innovation in web guiding; also with the proprietary sensor technology allowing detection of unique contrasts on a moving web for web guiding position control, defect detection and quality inspection across the web at an affordable price. I'm also very impressed by the company's dedication to customer service with their incredible personalized service and quick responsiveness.’