Rotocontrol appoints director of sales for Latin America

Soto brings over 14 years of experience in finishing machines and strong connection to Latin American printers gained from his previous role as international sales manager at Rotoflex. His education includes a degree in Electronics and Engineering Technology from DeVry College of Technology and an International Business and Marketing degree from Humber College. Soto is fluent in both English and Spanish.

‘From years of working closely with printers and converters throughout Latin America and the Caribbean, Francisco is extremely knowledgeable of label finishing needs and trends in this market and has earned a well-respected reputation in the industry as well,’ said Marco Aengenvoort, managing director of Rotocontrol. ‘It is an honor to have Francisco represent Rotocontrol and further grow the brand in the Americas region.’

‘Having established market presence in Europe with innovative and industry-leading technology, Rotocontrol is now increasing focus in the Americas,’ added Soto. ‘With a highly comprehensive portfolio of label finishing solutions - from cost-effective solutions with Ecoline to advanced, customized machines and expertise in digital/hybrid printing - I know Rotocontrol will complement and add tremendous benefit and support to printers in Latin America and the Caribbean.’

Soto is based out of Toronto, Canada. As a previous speaker at Label Summit Latin America, he is returning to the 2020 edition held March 10-11 in Santiago, joining Marco Aengenvoort.