Scodix has appointed printing technologist Amritpal Singh Bawa as its new India business representative. The new position follows the worldwide launch of the Scodix Ultra 1000’s series and a strengthened focus on the packaging market segment.
Bawa brings more than 21 years’ experience in the graphic arts industry to his Scodix position. He has held numerous positions in several national and international companies, in the roles of vice president, director, country head and CEO. His primary focus is sales, marketing, business development, consulting, and training.
Bawa commented: ‘I am incredibly excited to take on this new role. The digital enhancement market in India is quite mature and many Indian printers were early adopters of Scodix technology. I look forward to making great progress in the packaging market as Scodix has already done in India’s commercial and photo market segments. The new line of Scodix digital enhancement products offer great solutions for embellishments for packaging converters in India.’
Ziki Kuly, Scodix VP APJ, stated: ‘Bawa, as we refer to him, is a tremendous addition to the Scodix family, and I look forward to working with him again. Having worked with him for years, he knows the Scodix family and Scodix products well. His expertise and drive are an outstanding addition to the business development of the Indian market to drive growth in the region.’