UPM Raflatac appoints EMEIA SVP

UPM Raflatac has named Massimo Reynaudo as its new EMEIA senior vice president.

Massimo Reynaudo also joins UPM Raflatac’s global management team, along with Sean Heng, the company’s new Asia-Pacific region vice president

Reynaudo has joined UPM Raflatac from Kimberly Clark where he has, during the last 21 years, held several sales, marketing, project and general management positions in Italy, the UK and Germany. Most recently, he was the managing director and general manager of Kimberly Clark’s DACH region in Europe.

Reynaudo also joins UPM Raflatac’s global management team, along with Sean Heng, the company’s new Asia-Pacific region vice president.