Wausau Coated Products, a manufacturer of adhesive-based label products, has promoted Adam Frey to business manager responsible for roll sales.
Frey has excelled in sales, product management, and commercial marketing roles and will be taking a leadership role within the sales and marketing team. He will be responsible for the roll pressure-sensitive and flexible packaging product palette and direct customer relationships across North America.
‘I am excited to have Adam in this new role,’ commented Jim Sheibley, executive vice president of sales and marketing for Wausau Coated. ‘As our business grows and enters new segments, Adam’s leadership and experience will allow Wausau Coated to focus on our core roll pressure-sensitive customers.’