ABG strengthens presence in Australia and New Zealand

Australian and New Zealand converters join ABG, Currie Group and Cerm teams to push boundaries of digital embellishment and finishing.

ABG, Currie Group and Cerm teams during ABG By Appointment event in Melbourne, Australia.

ABG, Currie Group and Cerm teams during ABG By Appointment event in Melbourne, Australia.

AB Graphic International (ABG) has joined Currie Group, its distributor in Australia and New Zealand, to lead the ABG By Appointment events in its Melbourne Demonstration Centre, highlighting its print finishing expertise in the Southern Hemisphere.

For more than two decades, ABG and Currie Group have been close partners in the supply of digital finishing solutions to the label and packaging market in Australia and New Zealand. 

‘ABG was one of the very first manufacturers of digital packaging and label finishing systems, and our partnership with Currie Group began when digital finishing was really in its infancy,’ said Mark Hyde sales manager at ABG.

‘Over the years, as we have continued to innovate and push the technologies forward, it has been fantastic to see Currie Group also expand to become a leader in the region, with an ideal mix of equipment and solutions for the sector and, importantly, an unmatched service and technical support operation which means businesses can invest with confidence,’ added Hyde.

Visitors to the sessions experienced complete end-to-end label production and converting workflow in action, featuring the latest ABG Digicon Series 3 and ABG DigiLite 3 digital finishing systems, and an ABG SRI3 slitter rewinder inspection system, coupled with an HP Indigo 6K Digital Press driven by HP’s PrintOS and Cerm workflow.

The workflow on show was designed to demonstrate the benefits of ABG’s modular, flexible and highly automated technologies, which push the boundaries of digital embellishment and finishing to add maximum value, while also improving productivity and profitability with advanced automation and operational efficiencies.

‘By Appointment is an approach which we created to give customers opportunities you simply can’t provide at a traditional Open House event – namely, individual sessions which are tailored to suit the particular requirements of the client,’ commented Mark Daws, director of labels & packaging for ANZ at Currie Group. ‘Perhaps they are a print service provider who is looking at moving into labels and packaging, or an established label house adding digital options or looking at ways to enhance their business with automation – a personalized appointment allows us to better provide the information and insights they need.’