Avery distributes RFID products through Fasson in Europe

Avery Dennison has announced that it is leveraging its Fasson sales and distribution channel to provide Avery Dennison RFID inlay products to its customers throughout Europe. In addition to creating a shared sales and distribution force, Avery Dennison has also created an RFID European Test Center in Luxembourg, home to Avery Dennison’s European RFID division.

Avery Dennison’s new RFID European Test Center is located at the RFID Division headquarters in the Company’s Luxembourg facility, which is the company’s largest self-adhesive materials manufacturing facility in Europe. By testing and identifying the right RFID tag for a given application, the test center will demonstrate specific RFID applications ensuring optimum performance of the tags in the real world.

‘Our converters have clearly expressed a desire to purchase our RFID products with the same ease that they purchase our Fasson brand products,’ said Don Stoebe, vice president and general manager for Avery Dennison Roll Materials Europe. ‘By combining our sales and distribution forces, we can provide our customers with rapid access to the expertise they require for whichever solution they need.’