Brady expands in Brazil with further converter acquisition

Brady Corporation has completed further expansion in Brazil with the acquisition of Sao Paulo-based converter Stickolor Indústria e Comércio de Auto Adesivos.  

Brady expects this acquisition to further strengthen its position in the industrial identification market in Brazil and enhance its screen printing capabilities, as well as facilitate its growth into complimentary markets in the region including automotive, agricultural equipment and major appliances.

’Stickolor is known for its superior screen printing capabilities and exceptional quality, and we are excited to be able to offer their products and services to our customers as well as bring new Brady products to their customer base. Their markets and capabilities are complimentary to Brady’s and their focus on teamwork and customer service is a strong cultural fit,’ said Matt Williamson, president, Brady Americas. ‘We look forward to working with the Stickolor team, and are optimistic about the opportunities to further grow our business in Brazil where the economy remains relatively strong.’

Brady opened W.H.B. do Brasil as a sales and marketing office in 1996, and established manufacturing in the region in 1998 with the acquisition of VEB Sistemas de Etiquetas in Sao Paulo. The company opened a second factory in Manaus in 2002 and purchased Asterisco Artes Gráficas, a label converter serving the electronics, automotive and pharmaceutical industries, in 2006.  

The acquisition of Stickolor was aided by the former owners of Asterisco Artes Gráficas, now operating as an industry consultant under the name Asterisco Consultoria e Participações. The company specializes in consulting for management, financial administration and mergers and acquisitions.

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