4parts provides design and branding services to wineries

4parts was recently established in Northern California to offer a range of tailored branding services to wineries, including brand-building strategies, marketing services, logistics and wine label design services.

4parts was founded by a group of wine business veterans who recognized the need for wineries to keep their branding fresh amidst an industry congested by more than 100,000 SKUs. Filling the void of agencies which provide select services to wineries, 4parts' goal is to create a long lasting impact for its clients' wines by ensuring all of the branding components are interlinked in a consistent and focused manner. 4parts' services are offered as package or via an à la carte style menu based upon the winery's individual needs.

David Hanson-Jerrard, managing partner of 4parts, said: ‘Very simply, we help wineries define their wines by communicating a compelling story using all of their assets to pull in the same direction. We saw that the wine industry was sorely lacking a partner solely focused on their business, who could provide fast, impactful, and economical solutions to the challenges their brands face. Many wineries have their labels designed by one company, their websites by another, marketing and brand strategy by a third. We believe wineries will benefit more by using a single agency.

‘We begin with the visual packaging components coupled with the brand position and communication strategy to create an impact that resonates with the consumer – all in a timely and cost efficient manner.’

Together the team offers more than three decades of experience working with wineries of all sizes throughout North America. It offers expertise in packaging design, marketing, brand development and sales, as well as all facets of the packaging supply side of the wine business. The group at 4parts has walked the same path as their clients, having been at the core of creating and designing for local, national, and internationally launched brands.

To see examples of its work, visit www.4partsdesign.com.