Karstedt Partners releases digital package printing report

Karstedt Partners, a consultant and research firm in the consumer product and packaging industries, has released its latest Commercialization Assessment Report for Brand Owners, titled ‘Is digital printing part of your brand or operational strategy?’ The report helps consumer product companies understand the marketing opportunities and related cost savings potential of digital package printing for applications that go beyond labels to include flexible and corrugated packaging and folding cartons.

‘We've seen the mega-trend of mass production shift towards mass customization,’ said Mike Ferrari, president, Ferrari Innovation Solutions, who collaborated with Karstedt Partners in preparing the report. ‘Successful brands understand the importance of packaging as part of the 360 degree brand experience touch points. This brand strategy report discusses the compelling need for change that goes beyond what consumer product companies are providing or capable of providing today.  The next generation brand experience will require packaging to provide engagement, relevancy and interaction. This report changes the paradigm of package printing as a commodity and presents opportunities for brand owners to cost effectively take advantage of targeted shorter-run digitally printed packaging alternatives that includes on-package promotions, games, QR codes, etc.’

Karstedt Partners' CEO Kevin Karstedt said: ‘Today's brands are looking for better ways to connect with their customers which means creating more product SKUs and faster orders. Consumer behavior is changing, forcing a timely response from the packaging supply chain. This trend will put even more pressure on the packaging supply chain to deliver output at lower cost and faster turnaround time. Our report is designed to help package designers, brand, operations, R&D, and purchasing managers create an actionable road map and determine the best approach for implementing digital printing for their consumer brands.’

Click here for more information and to purchase the report as a digital download.  

Click here to read L&L’s review of the Karstedt report.

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