Kopparberg reveals winner of limited-edition design contest
Paula Grönlund won the competition, launched in partnership with Ravensbourne University
Kopparberg’s annual Limited-Edition design competition has declared Ravensbourne University student, Paulina Grönlund as the 2023 winner, beating 200 other students to the post.
The partnership with Ravensbourne University, part of Kopparberg’s continued mission to celebrate and champion the UK’s independent creatives, invited students to create and submit designs for a selection of this summer’s limited-edition labels for bestselling flavors - Strawberry & Lime, Mixed Fruit, and Pear.
The labels will appear on over 4.5 million bottles in supermarkets, pubs and bars this summer, as well the brand’s out-of-home advertising across the UK.
For her winning designs, Grönlund will also get her university fees paid for a full year, as well as an internship at one of London’s most awarded and prestigious creative advertising agencies, Neverland.
25-year-old Paulina, who is studying for a bachelor’s degree in Illustration for Communication, won for her free-spirited, punk-inspired designs which feature bold pops of color and quirky characters.
The judges felt her designs met the brief around bringing to life Kopparberg’s ‘Free to Be’ attitude and thirst-quenching fruit refreshment, drawing on her love for travelling and nature to visualize the brand’s rich design heritage.
Grönlund commented: ‘The “free to be” concept really resonated with me since it’s been the way I’ve lived for a very long time, and I have spent the last couple of years exploring the world and enjoying all that mother nature has to offer. This proved a rich source of inspiration for my designs which feature bright, fruity embellishments, while the characters represent the joy of the “free to be” spirit. I am absolutely over the moon to have won the competition and I can’t wait to see my designs in stores!’
The initiative is part of Kopparberg’s ongoing commitment to give back to the community and supporting up and coming individuals in the creative industries. Underpinning the brand’s latest campaign, ‘To Firsts That Last’ – about creating unforgettable firsts with lasting impact. Grönlund is set to experience an incredible first with her winning design displayed across the UK which Kopparberg hopes will be a springboard for her future success and long-lasting career.
Rob Salvesen, head of marketing at Kopparberg said: ‘We fell in love with Paulina’s designs instantly, they embody the raw creativity and freedom that we stand for as a brand. Paulina took us back to the first time Kopparberg landed in the UK, exciting, unique, bold and an absolute first of its kind, and we are delighted to showcase Paulina’s designs across millions of bottles across the UK this summer. Kopparberg is committed to championing independent creatives and the opportunity to give back to the people who make our brand the success it is today. We are proud to share our platform for emerging talents to have a voice and wish Paulina huge congratulations as the winner of the 2023 Limited Edition Bottle competition.’
Kopparberg’s core cider range with Grönlund’s limited-edition designs will be widely available from May 2023.
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