Sayso, reportedly the world's first craft cocktail tea bags, has unveiled new product packaging and two new flavors just in time for the brand's one-year anniversary.
The packaging redesign follows a successful retail expansion across 36 premium specialty stores and boutiques in the US and is a result of the brand's commitment to offering a more eco-friendly product at an even more affordable price point.
Starting in June 2023, Sayso will replace its current box packaging with pouches made from post-consumer recycled materials, which will be available for purchase on the brand's website. As a result of this packaging redesign, consumers will enjoy a lower price point of USD 16 for eight cocktail tea bags, down from the previous price of USD 24.
Since July 2022, monthly sales have grown 600 percent with an average of 38 percent per month.
Co-founder, Chloe Bergson, said: ‘As Sayso celebrates our first-year anniversary, we are thrilled to introduce our new sustainable packaging and two new cocktails to our customers. Our goal is to provide an exceptional experience with high-quality ingredients, convenience, and sustainability at the forefront.’
The certified women-owned beverage brand is bridging the gap between ready-to-drink mixers and labor-intensive cocktail kits offering a versatile option for cocktail enthusiasts and non-drinkers alike in an easy format. Unlike traditional cocktail mixers that are loaded with artificial flavors and excessive amounts of sugar, Sayso claims to offer an all-natural alternative using only the fresh, granulated ingredients including dehydrated fruits and herbs dried at peak flavor.
Sayso's product lineup, including the Skinny Spicy Margarita (TikTok viral best seller), Rosemary Honey Moscow Mule (best seller in non-alcoholic bottle shops), Skinny Cardamon Paloma, and the classic Old Fashioned, will be joined by two new cocktails. Launching this summer, the classic Espresso Martini is a trending favorite and the upcoming Hibiscus Cosmopolitan in early Fall offers an low-sugar option.
Co-founder Alison Evans added: ‘We look forward to continuing to expand our retail footprint, partnerships, and collaborations this year to bring Sayso to even more cocktail lovers nationwide. We're excited to see our products hit the shelf at Citarella, Fairway, Gourmet Garage, and Bristol Farms this month.’
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