Cal Poly wins 2009 College Phoenix Challenge

Cal Poly, based in San Luis Obispo, California, was the overall winner in this year’s College Phoenix Challenge held in Orlando, Florida during the annual FFTA Forum. Cal Poly won with the best overall score in all categories. Individual category winners were Central Piedmont Community College, Charlotte, North Carolina, for Research; Ryerson University, Toronto, Canada, for Concept; and Dunwoody College of Technology, Minneapolis, Minnesota, for Graphics and Execution.

The competition assignment came from a fictional distributor of consumable food items. The distributor wanted to offer short run branded items in college coffee shops. The specifications required a narrow web flexo package that would provided enhanced sustainability, increased functionality and improved marketing appeal. In addition, the distributor was explicit that all packages be non-pressure sensitive, flexo narrow web printed and exclude any pressure sensitive labels.

Judges for the competition were industry professionals from converters and consumer product companies.

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