Checkpoint extends RFID programme to POS

Checkpoint Systems, Inc., a leading integrator of radio frequency identification (RFID)technology, has made an initial minority investment in Goliath Solutions, a start-up developer of RFID based technology for point-of-purchase advertising and display compliance targeting the grocery, chain drug, mass merchandising and convenience store channels.

Goliath RFID tags are designed for easy integration into the point-of-purchase display to enable automatic monitoring and proof-of-placement when the display is positioned at the intended location. A wireless network of in-store readers continuously monitors POP status then relays that information back to Goliath's central database for secure access by authorized CPG companies and retailers.

Earlier this year Checkpoint announced the expansion of its RF Source Tagging Design Center to offer EPC/RFID compliance and business design services to consumer products manufacturers, logistics providers and their retail partners. The services complement Checkpoint’s EPC network management software platform and family of EPC tags and readers.