Atlanta Label invests in Durst Tau RSC technology

Atlanta Label, was looking for a printer that would provide quality, speed and a strong relationship with its supplier partner. That's when it decided to invest in Durst.

'Durst was excellent from the beginning,' said Lyn Thomas, owner and CEO of Atlanta Label. 'Our leadership team was impressed by the speed and 1200 dpi print quality of the printer and also their customer service and price point.'

The Durst Tau RSC E combines print quality and productivity with highest uptime that results in a competitive TCO. The RSC E has maximum print speeds of 170 ft/min (upgradeable to 262 ft/min), 1200dpi native resolution and is available with up to eight color options plus highly opaque white.

All Durst printers are equipped with our award-winning workflow and analytics software to aid in print production, as well.

Thomas went on to say of the installation and learning curve: 'We never missed lead times, and our quality exponentially increased. Through the installation, our team had a good grasp on what to do, and Durst support was always there. It was smooth to say the least.'

'It’s always very exciting to partner with and help evolve a business into their next chapter,' commented Steve Lynn, director of labels and packaging sales at Durst North America. 'When it began its research into digital print technology, Atlanta Label was recommended to investigate Durst by a print finishing manufacturer, which speaks to the quality of our technology. Now it has entered the digital world with one of the most innovative printers on the market. We look forward to continuing to develop this relationship and help the company grow this division of its business.'

Thomas concluded: 'We have never had this type of experience with another equipment manufacturer. Durst provided us with the same standard of service that we give to our customers, which is rarely the case in our experience. Durst has set a standard that will be difficult for their competitors to match. As we continue to grow, we are hopeful to buy another Durst soon.'