Better Label invests in Durst RSCi press

Better Label has installed a Durst Tau RSCi digital press at its Atlanta facility as part of an expansion aimed at enhancing the company's digital capabilities.

The Georgia-based custom label company selected the RSCi after evaluating multiple manufacturers during a recent expansion review.

'We wanted a printer that would best support our existing portfolio and also give us the greatest flexibility without sacrificing quality, speed and reliability,' commented Kim Day, general manager at Better Label. 'We felt that the Durst RSCi gave us the best return for our investment based on our current needs, our customers' needs, open projects and future growth plans.'

The Tau RSCi delivers industrial-level productivity with speeds up to 100m/min and 1,200 DPI technology. Better Label has operated the RSCi for several months, with Day noting the team's satisfaction with both speed and substrate versatility.

‘We are impressed by the speed with which we can complete jobs off the RSCi, and with the ability to print across a number of different substrates. The post-sales commitment from Durst exceeded other equipment manufacturers that were evaluated,’ added Day. ‘Beginning with its commitment to ensuring this decision was in our best interest, to holding our hand through installation and training, the entire Durst team has reinforced the idea that we made the correct decision.’

Steve Lynn, executive director of Durst North America, commented: 'Partnering with the Better Label team was a rewarding experience. The RSCi will address its current and future needs and fits perfectly into its  model of growth and evolution.'

The RSCi represents the first capital investment since Better Label's merger with Atlantic Tap & Packaging in late 2023, providing both companies access to new markets.

Day concluded: ‘This investment is just the first step in taking two great companies and making each even better, and we are excited to see where it takes us. It has been great to partner with Durst on this journey, and we are confident that this investment will not be the last.’