Creative Labels invests in Epson SurePress

US-based label printer Creative Labels has invested in an Epson SurePress L-4033A to boost its digital production.

Creative Labels will use the inkjet digital label press to produce vibrant, high-quality labels for numerous applications, including food and beverage, health and beauty, and technical goods.

Creative Labels president and co-owner Sandy Franzen said: ‘The current prime label market is very competitive and the Epson SurePress allows us to respond to small run jobs that demand high quality.

‘We spent over a year testing label systems that lacked the commercial quality we were looking for. With the Epson SurePress, we are able to concentrate on sales, as we know we are producing labels that are both first class in quality and cost effective.’

Chris Martin, vice president and fellow co-owner of Creative Labels, added: ‘After looking at all the options in the market, the Epson SurePress provides us with better print quality than anyone else.

‘We were especially impressed with the quality looking as if it could have been printed on a flexo press, but in perfect register, with no quality problems generally associated with flexo. In addition, the price point is something we can actually see a return on investment from in the short run label market.’

Franzen added: ‘We just acquired a new customer that had such complex graphic files for three labels that we would have had to not accept the job if it had not been for our SurePress. These labels had reversed out four point type in what was supplied as a four-color process graphic file with the label backgrounds done in various screens and shades of either orange, green or brown.

‘Printing in Hexachrome made these colors really pop, and when compared to a four-color process print from our press proofer, we were blown away not only by the oranges and greens, but the depth and warmth of the browns as well.’

‘Unlike entry-level label systems, the Epson SurePress delivers precise color matching and accurate reproduction of spot and specialty colors to create high-quality labels with commercial results,’ said Mark Elsbernd, North America region sales manager for Epson America.

‘SurePress fits right into the demanding work environment of Creative Labels to boost profits and label quality.’

Read more about Epson on labelsandlabeling.com