DE Product Labels installs WS4500

DE Product Labels, based in Lanarkshire, Scotland, has installed a HP Indigo WS4500, upgraded to include the latest technical features – such as virtually limitless substrate and spot color capabilities – to produce better quality labels for high-end products.

The company said it will make use of the HP Indigo press’s short-run capability to provide its customers with cost-effective low to medium print volumes. It added, ‘The press also nicely complements DE Product Labels’ existing flexographic equipment as the quality is consistent across both, enabling the company to utilize both technologies for one job’.

DE Product Labels’ existing customer base includes the bakery industry and engineering. With the new press, it plans to target other markets including high-quality, versioned labels for whisky products and customers in the pharmaceutical, health and beauty sectors.

David Edwards, managing director, DE Product Labels, commented: ‘New opportunities have opened up for us within the whisky market due to the rate of growth worldwide and the amount of companies in this sector who are Scottish based, so it is the perfect time to purchase a new press. The HP Indigo press will allow us to offer things that we wouldn’t have been able to before, including allowing our customers to print versioned labels with metallic effects, and we are looking forward to fully exploring and utilizing its capabilities.  

‘Ensuring we can produce cost-effective labels as well as provide a flexible service for our customers was a very important factor when choosing the new press,’ Edwards continued. ‘The HP Indigo will not only eliminate the cost of printing plates, but also allow our customers to make changes on the press, whether that be a file change, colour or material substrate, and finalize the exact label there and then.’

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