Epson sells first SurePress in India

Epson India has sold its first SurePress L-4033AW at Labelexpo India 2012 in New Delhi. The press has been bought by Bangalore-based Sai Packaging, which has been working with Epson’s RIP alliance partner Bodhi Professionals, Bangalore.

S M Ramprasad, deputy general manager – consumer products group, Epson India, told L&L: ‘We do not want to compete with conventional presses, instead the Epson SurePress will complement them to give converters the flexibility they need for short-run jobs.’

The 7-color inkjet digital label press with white ink is said to make high-quality, short-run label printing easier and more efficient, even on clear and metallic substrates. It delivers exceptional print quality and accurate color reproduction on a wide variety of standard label substrates, enabling label converters to expand their service offering and improve profitability.

Epson’s SurePress AQ ink set includes green and orange inks to give a wide color gamut for precise color matching and accurate reproduction of spot/speciality colors. The ink set now includes white ink for solid, opaque white printing on materials such as clear film and metallic substrates.

Ramprasad said: ‘The L-4033AW helps label converters and commercial printers to increase their profit in a number of ways. First, it expands their service offering with its white ink and short-run capabilities. Second, it streamlines their production processes, by complementing the conventional presses that require long and complex make-ready processes for even the short run jobs, the L-4033AW is quick and easy to set-up, with no plates or films to prepare. Lastly, the L-4033AW maximizes uptime with automated print head maintenance and hot-swappable ink cartridges, with no need to stop the press to change them during production.’

Click here for more stories about Epson on L&L.com.