Flexo printer invests in digital with Xeikon

California-based label and tag producer Lotus Labels has invested in a Xeikon 3300 digital color press as it targets new business opportunities in the pressure-sensitive market.             

Primarily a company based on flexographic technology, Lotus Labels chose Xeikon after trying two other specialty digital label printers, neither of which met the company's productivity and variable data requirements.

The 3300 is Xeikon's primary narrow web-fed press designed for labels and packaging applications, and can print on scalable widths ranging from 7.9-13in, and has virtually no restrictions on the length of the printed label.

It can handle labels of variable formats and sizes printed on the same run, and print on a wide range of substrates without pre-treatment.

With the installation of a digital press, Lotus Labels will no longer have to outsource their digital label production jobs, and can more competitively pursue new business opportunities where prospective customers are ordering multiple labels consisting of smaller quantities, which are cost-prohibitive to print using flexographic technology.

Tracie Wu, vice president of Lotus Labels, said: ‘We felt that in order to be competitive, we really need to invest in a powerful digital press that's our own, and that would give us flexibility to move some of our flexo jobs to the digital press, giving our customers a faster turnaround.

‘We have been very impressed with the quality, color consistency, and the responsiveness of Xeikon's technical support team.’

Michael V. Ring, president of Xeikon America, said: ‘Converters like Lotus Labels recognize that to be competitive, they need to accommodate customers' demands for shorter turnaround times and smaller run quantities, with more variations.

‘With the Xeikon 3300 on its production floor, Lotus Labels can be assured that no job is too complex or requires a turnaround that the company can't handle.’

Read more about Xeikon on labelsandlabeling.com