Konica Minolta concludes PrintXpress roadshow

The roadshow saw an in-person attendance of over 3,000 customers, covering a notable more than 48,000 kilometers

Konica Minolta has completed its ‘PrintXpress – innovations in print’ roadshow driving PrintXpress buses covering more than 150 Tier-2, 3, and 4 cities across India. The roadshow saw an in-person attendance of over 3,000 customers, covering a notable more than 48,000 kilometers. 

The unique roadshow, which commenced on March 21, 2023, and after five months commending a journey, showcasing Konica Minolta's commitment to meeting potential clientele across the hinterland of India.  

The journey at PrintXpress unfolded from Greater Noida, with 4 buses outfitted with digital presses, to demonstrate two live engines for the visitors to experience the benefit and explore new business opportunities with AccurioPrint C4065 and High Chroma Engine AccurioPress C73hc. Also, there was a finished print application zone to provide an experience of MGI samples. The campaign buses embarked on separate routes across the country, to display the products’ functionality in the avenues of digital printing and print-on-demand, to both prospective and current clients, across towns such as t-Gorakhpur, Samastipur-Tezpur, Ranipet-Gingee, Karwar, and Kavali, among others. 

The campaign’s philosophy was grounded in the democratization of efficient, cost-effective printing technology. Rural businesses often face barriers to access modern printing practices due to limited resources, logistical challenges, and a lack of awareness. The PrintXpress campaign provided live demonstrations and tangible experiences of the benefits digital printing could offer. While digital printing and print-on-demand was already witnessing an economic upswing in more urban settings, the campaign aimed to bridge the gap by introducing these technologies to the heart of rural India.  

The campaign successfully explored uncharted territories, providing businesses with insights into sustainable workflows in the printing, imaging, and document management domains.  

Katsuhisa Asari, managing director, Konica Minolta Business Solutions India, said: ‘Quicker turnaround time, cost-effectiveness, web-to-print solutions, variable data printing and the ability to create on-demand prints are just some of the ways that small to medium print businesses can create a differentiated, elevated business opportunities, that enhance business outcomes for clients and employees, while accommodating growth. Konica Minolta is committed to delivering solutions, across geographies and business scales. The aim of this one-of-a-kind activity was to make the dreams of small print businesses come to fruition and bolster their position as upcoming entrepreneurs. Sustainable workflows in the printing, imaging, and document management domains, are constantly made accessible by Konica Minolta’s cutting-edge innovations, especially in undiscovered yet potent business locations. Merging the network of small print businesses with Konica Minolta’s dependable print solutions, the PrintXpress campaign enabled Konica Minolta to engage a fresh clientele, to whom we endeavour to consult, support, and assist throughout their print journey with Konica Minolta.’