Label Apeel and HP to partner at exhibition

Label Apeel is teaming up with HP at the Pack Tech Exhibition, being held in Birmingham from February 29 to March 1, 2012.

Stuart Kellock, managing director of Leicestershire, UK-based Label Apeel, will talk about his experience of working with the HP Indigo WS6000 digital press – installed at Label Apeel in January 2011 – and explain how the technology is used to deliver creative brand enhancement, high product quality and barcode printing.

Kellock explained, ‘Digital printing is something that everyone in the industry has an opinion on; good or bad. I aim to dispel some of the myths and reveal more about the marvellous creative affects and finishes you can achieve using Hewlett Packard’s digital machines. At Label Apeel we work closely with some of the UK’s leading design agencies to offer a complete creative service and brand development; instead of just printing your labels. We’re constantly pushing the boundaries of what’s achievable and Hewlett Packard’s product is very much part of that service.’ 

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