Mercian Labels launches online trade only digital labeling service

Short run labeling specialists Mercian Labels, based in the UK, has launched an online, trade only digital labeling service targeted at print resellers of self-adhesive labels across the EU.

In developing the new service called MeTra Digital, the company has combined its short run labeling expertise with the growing need for trade printers who want to enjoy the ‘web to print’ business model whilst supporting their clients with added value personal service.

MeTra Digital is only available online, at www.selfadhesivelabels.com/trade, to authorized trade resellers of digitally printed labels, and allows 24/7 instant pricing of any combination of digitally printed labels using the company's Xeikon print engine and inline converting unit. The price structure allows trade users who are familiar with labeling terminology realtime access to quote, track and trace digitally printed labels jobs, giving them the ability to offer the best service to their own customers and migrate traditionally flexographically printed jobs to a more modern digital process. Supported by a dedicated team and trade only hotline, the new service offers fast delivery speeds and high quality short to medium run digitally printed labels.
 
Managing director Dr Adrian Steele said: ‘Our award-winning Xeikon label printing solution is perfect for trade buyers, with easy online and realtime quoting including new cutters, fast deliveries and the ability to run practically any job in any run length. Mercian Labels has been a trade supplier for 40 years now, and this latest venture builds on our position as the domestic market leader in short run labeling. We look forward to the trade printing community benefiting from the investment in equipment and processes we have made with this project.

‘There are significant benefits to both our trade customers and ourselves in such a system based around the "web to print" model, as we can offer highly competitive pricing without using costly staffing associated with complex end user interaction. The personal touch is vital though, so whilst we won't be making the pricing available to MeTra Digital customers "offline", we have dedicated email and telephone support just for MeTra Digital customers from a key account manager.

Applications for a MeTra Digital service account can be made on 44 1543 431 098 or via the website.

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