OKI Data partners with Mark Andy

OKI Data Americas has partnered with Mark Andy to increase availability of short run digital color label printing systems in the US. As part of this relationship, OKI Data – through its proColor division – will collaborate on the development and distribution of digital color label printers to converters as well as those within the graphic arts and production market.

The partnership draws on Mark Andy’s expertise as a global supplier of printing equipment and the company’s extensive customer base, as well as OKI Data’s expertise in the development and marketing of printing technologies. Both organizations are said to recognize the opportunities in the short-run digital color printing arena, and the alliance between OKI Data and Mark Andy will aid the delivery of such technologies to the marketplace.

Rich Egert, general manager of the Strategic Technology Provider Business Group for OKI Data Americas, said: ‘The OKI Data Americas and Mark Andy partnership capitalizes upon both parties’ core competencies and represents a tactical approach for the provision of short run digital color printing solutions to the graphic arts and production market.’

Jeff Feltz, director of new business development for Mark Andy, commented: ‘One of Mark Andy’s primary goals is to provide the right tools and solutions to converters, offering various functional and value-based options – regardless of printing technology – for label printers to meet their immediate and long-term business goals. OKI Data Americas is the right partner for us, working together to supply effective solutions at every run length.’

For Mark Andy, the digital color label printer is specifically positioned for converters seeking an economical and productive option for short run, high quality labels.

The OKI proColor Series is a line of digital printers powered by embedded EFI Fiery and Pantone support on select models. Different products and configurations offer specialized media flexibility including envelopes, continuous feed and variable data.

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